Inside Berlin Cameron’s successful Steph Curry NFT drop: ‘You have to be welcomed in’

When Steph Curry became the best three-point shooter in the history of the NBA, Berlin Cameron decided to mark the event by launching an NFT sneaker. All 2,974 virtual tokens were sold in a matter of minutes, and now – even as the NFT industry reels during the ongoing “crypto winter” – the agency is planning on extending the campaign. Here’s a behind-the-scenes look at the project’s success.

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Kaeyla Willis
Stadium Goods, Espolòn And Saner Celebrate Day Of The Dead With Streetwear

In honor of Día de Los Muertos, or the Day of the Dead in English, Stadium Goods has partnered with Espolòn Tequilaand illustrious Mexican artist, Saner, to launch the limited-edition line of streetwear titled the “Calavera Collection.” Catching on to the collaboration trend of streetwear fashion and spirits, Stadium Goods adds tradition to its STADIUM line of merchandise in an exclusive capsule collection release.

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Kaeyla Willis
Marketing Briefing: Why some brands are looking to the metaverse, NFTs to hack their way into the Super Bowl this year

For years, savvy marketers have tried to get consumers’ attention during the Super Bowl without paying the hefty cost of a 30-second spot. That’s no different this year — why pay $6.5 million for a 30-second ad if you can get people to pay attention to your brand for a fraction of that cost — as brands are looking to use the metaverse, NFTs and more to crash the Big Game.

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John Vera
Genesis Curry Flow NFTs

Stephen Curry of the Golden State Warriors made history last Tuesday evening when he sunk his 2974th 3-pointer. The lifetime 3-point record is now his, and to celebrate, Under Armour is “Changing the Game for Good” with a limited edition charitable NFT drop. That’s where Gala Games comes in.

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John Vera