Wild Turkey: With Thanks
For Wild Turkey’s “With Thanks” annual global initiative, we created a social campaign around giving back to Local Legends – those who’ve supported their communities with unwavering conviction through 2020’s challenging times.
Instagram and Facebook trailers drove viewers to extended episodes on IGTV. On Wild Turkey’s social channels, the campaign gathered 27.2 MM total impressions (24.3MM Paid impressions + 90k Organic impressions; 1.9MM total Organic video views.) PR for the campaign gained over 700MM impressions, driving awareness to the cause.
Matthew McConaughey and Wild Turkey teamed up to express heartfelt thanks to selected Local Legends via virtual chats full of surprises and rewards. Matthew leading the movement on his own social channels racked up 2.8MM impressions over 7 posts on his own social channels.
The campaign garnered over 800MM impressions!
Check out the campaign overview on Wild Turkey’s Instagram.